COOKIE POLICY
Khaticraft Furnishing & Decor Solutions Pvt. Ltd.
Effective Date: 17 May 2026 | Last Updated: 17 May 2026
This Cookie Policy explains how Khaticraft Furnishing & Decor Solutions Pvt. Ltd. ("Khaticraft," "we," "our," or "us") uses cookies and similar tracking technologies on our website, www.khaticraft.com (the "Website"). It describes what cookies are, how we use them, the types of cookies we use, and your choices regarding cookies.
This Cookie Policy should be read together with our Privacy Policy and Terms of Service. By using our Website, you consent to our use of cookies as described in this Policy, subject to your preferences as managed through our cookie consent banner.
This Policy is published in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the General Data Protection Regulation (GDPR) where applicable, and other relevant laws of India.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide information to website owners.
Cookies allow a website to recognize your device, remember your preferences, and provide a personalized experience. They do NOT typically contain information that personally identifies you, but personal information that we store about you may be linked to information stored in cookies.
1.1 Similar Tracking Technologies
In addition to cookies, we use other tracking technologies, including:
Web Beacons (Pixels): Tiny graphic files used to track user activity
Local Storage: Browser-based storage for website data
Session Storage: Temporary storage that's cleared when you close your browser
Tags & Scripts: Code snippets that collect and send data to third-party services
For simplicity, we refer to all these technologies as "cookies" throughout this Policy.
2. Why We Use Cookies
We use cookies for several important purposes:
• To enable essential website functionality (e.g., shopping cart, login)
• To remember your preferences (e.g., language, currency, recently viewed items)
• To analyze how our Website is used and improve user experience
• To deliver relevant content and personalized product recommendations
• To measure the effectiveness of our marketing campaigns
• To show you relevant ads on other websites and social media platforms
• To prevent fraud and ensure the security of our Website
• To comply with legal and regulatory obligations
3. Types of Cookies We Use
We use four main categories of cookies on our Website. You can manage your preferences for each category through our cookie consent banner.
3.1 Strictly Necessary Cookies (Always Active)
Purpose: These cookies are essential for the Website to function properly. They cannot be disabled.
Examples of what they enable:
• Logging in to your account
• Adding items to your shopping cart
• Processing payments securely
• Remembering your session during checkout
• Routing requests to the correct server
• Detecting and preventing fraudulent activity
• Maintaining website security
Examples: Session cookies, authentication cookies, security tokens
Duration: Session (deleted when you close your browser) to 1 year
Can be disabled? No — these are required for the Website to work
3.2 Performance & Analytics Cookies
Purpose: These cookies help us understand how visitors interact with our Website, which pages are most popular, and how we can improve user experience.
What they help us track:
• Number of visitors and unique users
• Pages visited and time spent on each page
• Click patterns and navigation paths
• Device types, browsers, and screen sizes used
• Geographic location (city/region level only)
• Source of traffic (search engines, social media, direct visits)
• Website performance metrics (load times, errors)
Third-Party Services Used:
• Google Analytics 4 (GA4) — Web analytics
• Microsoft Clarity — Session recording and heatmaps (if used)
• Hotjar — User behavior analytics (if used)
Duration: Up to 26 months (Google Analytics default)
Can be disabled? Yes — through our cookie consent banner
3.3 Functional Cookies
Purpose: These cookies enable enhanced functionality and personalization, such as remembering your preferences.
What they enable:
• Remembering your language and currency preferences
• Saving your recently viewed products
• Storing your shopping cart contents between sessions
• Personalizing product recommendations
• Live chat and customer support functionality
• Auto-fill of forms with previously entered information
Third-Party Services Used:
• Live chat tools (e.g., Tawk.to, WhatsApp Business, Intercom)
• Personalization platforms
• Customer review systems
Duration: Typically 30 days to 1 year
Can be disabled? Yes — but some Website features may not work properly
3.4 Marketing & Advertising Cookies
Purpose: These cookies are used to deliver relevant advertising to you on our Website and across other websites/platforms based on your browsing behavior and interests.
What they help us do:
• Show you relevant ads on Facebook, Instagram, Google, and partner networks
• Create Custom Audiences and Lookalike Audiences
• Retarget visitors who showed interest in our products
• Measure the effectiveness of our ad campaigns
• Limit the number of times you see the same ad
• Track conversions from our marketing efforts
Third-Party Services Used:
• Meta Pixel & Conversions API (Facebook & Instagram)
• Google Ads Conversion Tracking & Remarketing
• Google Display Network
• Bing Ads (Microsoft Advertising)
• Affiliate marketing networks
Duration: Typically 30 days to 2 years
Can be disabled? Yes — through our cookie consent banner or platform-specific opt-outs
4. Third-Party Cookies
Several third-party services we use may set their own cookies through our Website. We do not control these cookies, and they are governed by the respective third party's privacy policies.
4.1 Key Third Parties and Their Cookies
Meta Platforms (Facebook, Instagram)
• Purpose: Advertising, audience targeting, conversion tracking
• Tools: Meta Pixel, Conversions API
• Privacy Policy: https://www.facebook.com/policy.php
• Opt-Out: https://www.facebook.com/ads/preferences
Google (Analytics, Ads, Maps)
• Purpose: Analytics, advertising, location services
• Tools: Google Analytics 4, Google Ads, Google Tag Manager
• Privacy Policy: https://policies.google.com/privacy
• Opt-Out: https://adssettings.google.com
• Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
Payment Gateway Providers
• Purpose: Secure payment processing and fraud prevention
• Tools: Razorpay and other authorized payment gateways
• These set their own cookies only during the payment process
• Their cookies are essential for transaction security
Customer Support & Live Chat Tools
• Purpose: Enable live chat, customer support, and WhatsApp integration
• Tools: Various chat platforms (Tawk.to, Intercom, WhatsApp Business API, etc.)
• These cookies are functional and improve customer service
Marketplace Platforms
• If you visit our Website via Amazon, Flipkart, or other marketplaces, their tracking cookies may apply
• These are governed by the respective marketplace's privacy policies
5. How to Manage Your Cookie Preferences
You have several options to control how cookies are used on your device:
5.1 Through Our Cookie Consent Banner
When you first visit our Website, you will see a cookie consent banner that allows you to:
• Accept all cookies
• Reject all non-essential cookies
• Customize your preferences by category (Performance, Functional, Marketing)
• Save your preferences for future visits
You can change your cookie preferences at any time by clicking the "Cookie Settings" or "Manage Cookies" link in our Website footer.
5.2 Through Your Browser Settings
Most web browsers allow you to control cookies through their settings:
Google Chrome
• Settings → Privacy and security → Cookies and other site data
Mozilla Firefox
• Settings → Privacy & Security → Cookies and Site Data
Safari (Mac/iOS)
• Preferences → Privacy → Manage Website Data
Microsoft Edge
• Settings → Privacy, search, and services → Cookies and site permissions
Mobile Browsers
• Refer to your specific browser's privacy settings
Note: If you disable cookies through your browser, some features of our Website may not function properly, including login, shopping cart, and checkout processes.
5.3 Through Third-Party Opt-Out Tools
You can opt out of advertising cookies from specific networks:
• Network Advertising Initiative: https://www.networkadvertising.org/choices/
• Digital Advertising Alliance: https://www.aboutads.info/choices/
• European Interactive Digital Advertising Alliance: https://www.youronlinechoices.eu/
• Google Ads Settings: https://adssettings.google.com
• Facebook Ad Preferences: https://www.facebook.com/ads/preferences
5.4 Mobile Device Settings
If you access our Website via a mobile device, you can also manage tracking through your device settings:
iOS (iPhone/iPad): Settings → Privacy & Security → Tracking → Turn off "Allow Apps to Request to Track"
Android: Settings → Google → Ads → Turn on "Opt out of Ads Personalization"
6. Cookie Consent Under Indian Law
Under the Digital Personal Data Protection Act, 2023 (DPDP Act), cookies that collect personal data require your consent. Our cookie consent banner ensures:
• Clear information about what cookies we use and why
• Granular control over different cookie categories
• Ability to accept, reject, or customize your preferences
• Easy withdrawal of consent at any time
• No deceptive design patterns ("dark patterns")
• Equal prominence to "Accept" and "Reject" options
6.1 What We Do NOT Do
• We do NOT pre-tick consent checkboxes
• We do NOT bundle consent for unrelated purposes
• We do NOT use cookies for sensitive personal data without explicit consent
• We do NOT share cookie data with parties not disclosed in this Policy
7. Data Collected Through Cookies
Information collected through cookies may include:
• IP address and approximate geographic location
• Browser type, version, and language
• Device type and operating system
• Pages visited and time spent
• Referring website or source
• Click and scroll patterns
• Search terms used on our Website
• Product preferences and purchase history (linked to your account)
• Login status and session identifiers
For detailed information about how we process this data, please refer to our Privacy Policy.
8. International Data Transfers
Some of our third-party cookie providers (e.g., Google, Meta) may transfer data internationally, including to the United States, European Union, or other jurisdictions. These transfers are subject to appropriate safeguards, including:
• Standard contractual clauses approved by data protection authorities
• Adequacy decisions by the Indian Government under the DPDP Act
• Industry-standard data protection certifications
By consenting to cookies, you also consent to these international transfers.
9. Children's Privacy and Cookies
Our Website is intended for users 18 years of age or older. We do not knowingly collect personal data from minors through cookies. If you believe a minor has provided us with data, please contact us at care@khaticraft.com so we can take appropriate action.
10. Cookies and Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) signal that you can enable. Currently, there is no universal industry standard for how websites should respond to DNT signals. Therefore, our Website does not currently respond to DNT signals, but you can manage cookie preferences through our consent banner.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulations, or our practices. When we make significant changes, we will:
• Update the "Last Updated" date at the top of this Policy
• Notify you through a banner on our Website
• Request your renewed consent where required by law
We encourage you to review this Cookie Policy periodically to stay informed of how we use cookies.
12. Your Rights
In addition to managing your cookie preferences, you have several rights regarding your personal data under the DPDP Act and other applicable laws, including:
• Right to access the personal data we hold about you
• Right to correct inaccurate or incomplete data
• Right to request deletion of your data
• Right to withdraw consent at any time
• Right to lodge a complaint with the Data Protection Board of India
To exercise these rights, please refer to our Privacy Policy or contact us using the details below.
13. Grievance Redressal
If you have concerns about our use of cookies or this Policy, please contact our Grievance Officer:
Name: Ms. Pooja Kumari Jangra
Designation: Grievance Officer
Company: Khaticraft Furnishing & Decor Solutions Pvt. Ltd.
Email: care@khaticraft.com
Phone: +91-79885 83676
Address: Plot No. 9A & 31, Furniture Block, WHS Kirti Nagar, New Delhi – 110015, India
Working Hours: Monday to Saturday, 10:00 AM – 7:00 PM IST
We endeavor to acknowledge concerns within 48 hours and resolve them within 15 (fifteen) days of receipt.
14. Contact Us
For any questions, concerns, or feedback about this Cookie Policy, please contact us:
Email: care@khaticraft.com
Phone: +91-9999784595
Address: Khaticraft Furnishing & Decor Solutions Pvt. Ltd., Plot No. 9A & 31, Furniture Block, WHS Kirti Nagar, New Delhi – 110015, India
Website: www.khaticraft.com
Thank you for taking the time to understand how we use cookies. Your privacy and trust are important to us.
— The Khaticraft Team